252016May 0 Is Smoking Yesterday's News? - https://smokingcessationleadership.ucsf.edu/directors-corner/is-smoking-yesterdays-news - Society’s attitudes about smoking are gradually changing and though the trend data is encouraging, it also raise many questions. What accounts for the declining smoking rates? Who are those who continue to smoke and how can they be reached? What are the obstacles to continued progress? Why should we care about smoking if the trends are favorable?